Dalpa
A new product needs a new kind of trust
Dalpa introduced something that didn’t exist yet on the Romanian market: a system for refilling windshield washer fluid directly at petrol stations, using dispensers modelled on standard fuel pumps.
When a product is unfamiliar, the brand carries extra weight. We built the full identity from scratch — logo, visual system, communication materials — designed to make an innovative but unproven product feel immediately reliable.
Client
Dalpa
Discipline
Branding
Photography
