Atelier13
Designed for the night before the deadline
At its founding, Atelier13 was built around a specific and underserved need: architecture students in Bucharest who needed laser cutting for their scale models, at hours that matched their schedules.
Located near the Faculty of Architecture, with extended hours during submission periods and a team willing to guide first-time users, Atelier13 was more than a service — it was a lifeline for students under pressure.
The poster we created wasn’t a standard advertisement. It was a demonstration: every element was laser-cut, showing precisely what the machines could do. It was placed inside the faculty for maximum relevance. In 2009–2010, this kind of service was rare in Bucharest. The brand needed to explain itself — and convince.
Collaborators
Florin Dumitrescu, copywriting
Client
Atelier13
Project Date
2009-2011
Discipline
Branding
Photography
Product
Website
Signage & Environmental Graphics
