First Office

The office as a service — before it was a standard

In 2008, when the local market still ran on traditional rules, First Office proposed something close to radical: the office as a fully managed service.

This wasn’t about space alone — it was about removing every friction from the daily life of a small company. Furniture, infrastructure, reception, IT, cleaning, a legal address. One contract, one provider, one ecosystem.

Our challenge was to make an unfamiliar concept feel immediately credible. We built the brand around the clarity of the offer — a pioneer positioned not through abstract promises, but through a message that was easy to understand in a market that wasn’t yet ready for it.

Collaborators

Florin Dumitrescu, copywriting

Client

First Office

Project Date

2008 – 2009

Discipline

Branding
Photography
Product
Website
Signage & Environmental Graphics

First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
First Office brand identity and website design by Stoa Design
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First Office — Office-as-a-Service Branding
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