Almarina
A brand built for the long game
Almarina manages several hotels along the Romanian coast — each with its own character, none yet connected by a shared visual language.
The brief was clear from the start: build an identity that can grow gradually, without forcing uniformity on properties that are genuinely different from one another.
We proposed a visual direction that is restrained and flexible — coherent enough to create a sense of group, open enough to leave room for each property’s individual character.
This is an ongoing project. We started working together in 2024, and the identity is being developed and applied layer by layer, at a pace that matches how the group itself is growing.
Client
Almarina Hotel
Project Date
2025 – 2026
Discipline
Branding
Website Design
